http://happenings.3st.com/2009/10/yale-drops-rand/ New Projects, Events, Praise, Research, and More for Thirst, a design collaborative in Chicago. Sat, 17 Dec 2011 17:23:56 +0000 hourly 1 http://happenings.3st.com/2009/10/yale-drops-rand/comment-page-1/#comment-139 bcbailey Mon, 26 Oct 2009 00:28:38 +0000 http://happenings.3st.com/?p=664#comment-139 Boooo! Yale dropped a still fresh logo in exchange for a totally unoriginal transitional serif. I can see the need for an update if the original was somehow dated, but Rand's logo was fresh as ever, as proved by your inspirations. Unfortunately bland university branding overruled good design in this case. Boooo! Yale dropped a still fresh logo in exchange for a totally unoriginal transitional serif. I can see the need for an update if the original was somehow dated, but Rand’s logo was fresh as ever, as proved by your inspirations. Unfortunately bland university branding overruled good design in this case.

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