The Unicorn Poster, a fairy tale collaboration.

Rick Valicenti had a big idea for the Unisouce 20th anniversary poster.
Jeff Stark looked for an image on line.
Rick had a personal message.

Jeff thought it would look good set it in trade gothic,
Rick had a new alphabet.
Jeff reset the type.
Rick re-adjusted the type in anticipation of folds.

Jeff placed the logos and Rick’s secondary type.
Rick re-arranged these elements and tweaked what he considered
the key to unlock the visual’s reason for being:
uniforce
unihorse
unicorn
They both thought it did all and more.
Rick took a phone call and returned to say the poster still wasn’t cool enough.
They looked to the bag o’ photoshop tricks and tried applying the always magical liquify filter.
They then tried the watercolor filters one of which worked, but only after it was sharpened.

Rick still wasn’t completely satisfied.
Jeff took a phone call and Rick took the mouse applying the lens flares in various sizes and locations.
By the time the call was done so was the poster.
They both thought it felt just right, as was working side by side.

a collaboration between Jeff D Stark, graduate of SVA May 2009, and Rick Valicenti.