IEEE Spectrum Magazine commissioned Thirst for this realization for their January issue reviewing the best and worst technology of 2009. Rick Valicenti created a typographic flavor while channeling Paul Rand as John Pobojewski animated the ‘winners’ into fireworks and the ‘losers’ into ashes.
Inspired by sparks and timelapse photography…
the winners rise to the top of the heap…
…while the losers fall to the earth. The animation was built out of a simple particle system using Processing and Toxiclibs.
We were disappointed that the illustration wasn’t selected for the cover, but ultimately it was a fantastic process.
From: Mark Montgomery
Date: January 19, 2010 2:05:01 PM CST
To: Rick Valicenti
Subject: Re: losers
Rick: Your design was the most innovative and provocative. I wanted to go w/ your cover but was over-ruled by Exec. editor and E-I-C.
Thanks again and hope to work w/ you again.
–
Mark Montgomery
Senior Art Director, IEEE Spectrum magazine
IEEE: Fostering technological innovation and excellence for the benefit of humanity.
Celebrating 125 Years of Engineering the Future
New Work: IEEE Winners + Losers
IEEE Spectrum Magazine commissioned Thirst for this realization for their January issue reviewing the best and worst technology of 2009. Rick Valicenti created a typographic flavor while channeling Paul Rand as John Pobojewski animated the ‘winners’ into fireworks and the ‘losers’ into ashes.
Inspired by sparks and timelapse photography…
the winners rise to the top of the heap…
…while the losers fall to the earth. The animation was built out of a simple particle system using Processing and Toxiclibs.
We were disappointed that the illustration wasn’t selected for the cover, but ultimately it was a fantastic process.