We are proud to announce our recently completed signage system for Columbia’s new Media Production Center (MPC). The MPC is Columbia’s first new construction building, and is a historic moment in the university’s long history.
We worked closely with Jeanne Gang and the architects at Studio Gang to develop a system of signage that would blend seamlessly with the MPC’s unique architecture and Columbia’s brand, yet stand on it’s own.
We reinterpreted, fractured and presented Columbia’s mark in the SMPTE colors.
When entering the MPC you are immediately greeted by our interpretation of classic TV test patterns cut out of steel and back lit.
We created a custom stencil version of Franklin Gothic, Columbia’s secondary font, which we used throughout the building.
Classrooms are identified with understated plaques that proportionally reference television media.
Self-explanatory functionality.
Black mill-cut letters on concrete identify the south end.
Read more about the MPC on the Chicago Tribune blog, and on Time Out Chicago.
View more of our process shots on our Flickr page.
View the project on 3st.com
One Comment
Gorgeous! I especially love the bathroom signage – so simple, elegant, and descriptive.
Well done, sirs.