Category Archives: Project

New Work: Columbia College Media Production Signage

We are proud to announce our recently completed signage system for Columbia’s new Media Production Center (MPC). The MPC is Columbia’s first new construction building, and is a historic moment in the university’s long history.

We worked closely with Jeanne Gang and…

/ 1 Comment

New Work: IEEE Winners + Losers

Winners + Losers

IEEE Spectrum Magazine commissioned Thirst for this realization for their January issue reviewing the best and worst technology of 2009. Rick Valicenti created a typographic flavor while channeling Paul Rand as John Pobojewski animated the ‘winners’ into fireworks and the ‘losers’ into ashes.

NYT Week In Review

nyt_obama001_all_web


With little introduction, here is Rick Valicenti Speaking about producing last week’s Week in Review.
*Update, we’ve updated the video with more examples from the design process.*

/ 1 Comment

Thirst does “The Average Guy”

menshealth


Men’s Health magazine asked Rick Valicenti to contribute some graphics for “The Average Guy” section in the latest issue of Men’s Health Magazine and it deals with drinking… perhaps that is why they came to Thirst!

The full graphic is below,…

New Work: 2010 IIT Poster

2010-iit-poster_01


Clare Lyster’s border patrol building is the 2009 image for IIT’s lecture series poster. We received the image a week after the U.S. government announced it would be removing Pentagram’s sign for security reasons (read an interview about the sign…

/ 2 Comments