Tag Archives: Branding

Yale drops Rand

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It was a sad day last week to read of the demise of Paul Rand’s seminal YALE PRESS logotype.

While I have always loved the simple magic inherent in these four constructed letters, a few years ago I decided to channel…

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Guitar Hero on Brand New

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Pentagram’s Rebrand of Guitar Hero get reviewed by Armin Vit on Brand New.

As a black-and-white work, this is strong enough, but where the solid and smart structure of the logos really shines is in their proficiency to take on a multitude…

New Collaboration: Guitar Hero

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Guitar and DJ Heroes you can’t see anywhere but here! If Thirst’s Rick Valicenti were to make the final selection on behalf of our friends at Pentagram, these are his selections:

New Work: MMPI Identity

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Marshall Field built the Merchandise Mart as the epicenter for commerce in Chicago. When the building passed ownership to Joseph P. Kennedy, Sr., the father of future U.S. President John F. Kennedy in 1945, Merchandise Mart Properties extended beyond Chicago and…

New Work: Sears Tower Renovation Project Branding

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The Sears Tower gets a brand refresh announcing a landmark renovation effort to reduce 80% of the building’s energy use. 2 video presentations and accompaning supporting graphics were created to announce the project to the international press.

View more of the project here.

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