It was a sad day last week to read of the demise of Paul Rand’s seminal YALE PRESS logotype.
While I have always loved the simple magic inherent in these four constructed letters, a few years ago I decided to channel…
Tag Archives: Branding
Guitar Hero on Brand New
New Collaboration: Guitar Hero
Guitar and DJ Heroes you can’t see anywhere but here! If Thirst’s Rick Valicenti were to make the final selection on behalf of our friends at Pentagram, these are his selections:
New Work: MMPI Identity
Marshall Field built the Merchandise Mart as the epicenter for commerce in Chicago. When the building passed ownership to Joseph P. Kennedy, Sr., the father of future U.S. President John F. Kennedy in 1945, Merchandise Mart Properties extended beyond Chicago and…
New Work: Sears Tower Renovation Project Branding
The Sears Tower gets a brand refresh announcing a landmark renovation effort to reduce 80% of the building’s energy use. 2 video presentations and accompaning supporting graphics were created to announce the project to the international press.
View more of the project here.
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25 June 2009
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