Tag Archives: Branding

New Work: Smith Partners & Infinite Sum

Snapping to the Grid

Rick Valicenti has been bringing type for identity back to basics. These two recent examples for design-driven consulting firms show how the shortest distance between two points is a straight line. The Smith Partners…

25 October 2010 / /

Yale drops Rand

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It was a sad day last week to read of the demise of Paul Rand’s seminal YALE PRESS logotype.

While I have always loved the simple magic inherent in these four constructed letters, a few years ago…

7 October 2009 / / / / / 1 Comment

Guitar Hero on Brand New

guitarhero_brandnew

Pentagram’s Rebrand of Guitar Hero get reviewed by Armin Vit on Brand New.

As a black-and-white work, this is strong enough, but where the solid and smart structure of the logos really shines is in

…

3 September 2009 / /

New Collaboration: Guitar Hero

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Guitar and DJ Heroes you can’t see anywhere but here! If Thirst’s Rick Valicenti were to make the final selection on behalf of our friends at Pentagram, these are his selections:

2 September 2009 / / /

New Work: MMPI Identity

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mmpi_beforeandafter1

Marshall Field built the Merchandise Mart as the epicenter for commerce in Chicago. When the building passed ownership to Joseph P. Kennedy, Sr., the father of future U.S. President John F. Kennedy in 1945, Merchandise Mart…

31 August 2009 / /